Wednesday, December 08, 2010

“Disney” in modern society of Taiwan

Disneyization of society argues that the contemporary world is increasingly displaying characteristics of the Disney theme parks.

Themed Restaurants

Themed restaurants refer to restaurants with a concept that is a priority over everything, influencing the infrastructure, food, music and the ambience of the restaurant. Food in the restaurant would support the presentation of the restaurant and these restaurants attract customers by the theme itself.

In the following examples, it will show the different types of themed restaurants in Taiwan. From this, it can be seen that themed restaurants are actually attracting large number of customers regardless of theme due to the fact that they are special in their own ways. In the recent years, there is also growth in themed restaurants in the world where it is becoming a growing trend as customers nowadays are seeking for speciality in life. Thus, they are a way to show that the world is changing and new and bold ideas have to be taken to surpass all other competitors.

Modern Toilet Restaurant



Image via Fun Fever

Perhaps the best-known strangely themed restaurant is Modern Toilet in Taipei, Taiwan, where hungry customers take a seat on Western-style commodes and enjoy feces-shaped chocolate soft serve in miniature toilet bowls. Toilet rolls are hung over the tables for use as napkins, and drinks come in miniature urinals. The toilet theme continues throughout the restaurant, with ‘WC’ signs hung as décor.

For more reading, please refer to: http://www.moderntoilet.com.tw/en/about.asp

A380 Superjumbo Restaurant






A restaurant located in central Taipei, the A380 In-Flight Kitchen looks and functions like an airline in many ways, expect that it serves a regular restaurant menu of Western food, sometimes in plastic trays.

Since November, the restaurant has been packing in wannabe passengers, who sit in soft speckled blue seats with headrests covered in white napkins and under oval-shaped windows. Locked white baggage compartments hang overhead.

Waitresses dressed as flight attendants take meal orders for filet mignon or waffles, as well as the customary fish and chicken. Staff says, "Welcome Aboard" to customers and issue boarding passes to those who must wait for a table.

For more reading, please refer to: http://www.theage.com.au/travel/no-turbulence-at-a380-superjumbo-restaurant-20090126-7pv7.html

Jay Chou French Italian Restaurant - Mr. J 義法廚房 II

Yes, the owner of this beautiful restaurant is the famous singer, Jay Chou.

Jay Chou

Mr. J French-Italian Restaurant

The restaurant is themed in a way that goes with his first directed movie, Secret.

In the restaurant, one is able to see the piano that was used in the movie, Secret. It is an antique owned by Jay Chou and after the movie; he placed it in the restaurant to let customers to take a closer look at it.

Waiters and waitresses are also dressed in the uniform in the movie, Secret. Scenes in the movie are also made into a poster and being hung in the restaurant.

For more reading, please refer to: http://www.mrj-tw.com/


Copyrighted Merchandise

Copyrighted Merchandise refers to the promotion and sale of goods in the form of or bearing copyright images and/or logos, which includes all types of products made under license.

These copyrighted merchandises are usually global brands recognised by many parts of the world. It is also a sign showing that globalisation has taken place in the region or country. In this way, when tourists visit a foreign country, they would be able to see the brands they usually see back at home. This would then allow them to have the homely feel when they see these global brands.

Starbucks

An internationally known brand of coffee that is founded in 1978, Taiwan;s President Chain Store is the largest convenience store chain system, direct and a total of more than four thousand stores. Invested enterprises in the same unit of leafy transfer, including logistics, medicine, cleaning supplies, drug store merchandise, consultant business administration, university press and Starbucks, Shanghai, Starbucks coffee drinks to retail companies.

Starbucks Coffee Company Ltd buys worldwide, roasted coffee beans as a fundamental quality plateau, and a selection of local talents cultivation training, providing high quality coffee consumers in Taiwan and service, with unique space design concept. Starbucks provides consumers in the home and office, the third of a good coffee place.

Starbucks in 2002 in Taiwan has reached a milestone of a hundred stores, the current store has spred to cities an countries of Taipei, Keelung, Taoyuan, Hsinchu, Taichung, Tainan, Kaohsiung, Pingtung, Taitung and most of Taiwan regions.

Starbucks is a popular brand of coffee and it is wanted by many people from many parts of the world. As Starbucks is a global brand that bears copyright logos and branding, this also meant that the shops are operating under license. In this way, it is proven that through Starbucks, global brands are playing a significant role in the life of Taiwanese, and other parts of the world.

For more information, please refer to: http://www.starbucks.com.tw/home/index.jspx

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